Alternative social media platforms for marketing your business

Fortuous • Jan 31, 2022

When you start using social media to market your business, it’s important to focus on the big hitters – social media giants like Facebook, Instagram or LinkedIn are all obvious target platforms (depending on your business). But it’s worth considering other platforms that may well suit the needs of your brand and your end customers.

 

Exploring the younger entrants to the social media market, can help you to get a foothold with a new group of followers – and that’s excellent news when you want to broaden the reach of your marketing activity.

 

Key social media platforms to explore

 

The social media platforms that will work best for your brand will be determined by a variety of different factors. Your industry type, your business size and your chosen target customer will all impact on the kind of platform that delivers the best return.

 

Corporate business-to-business (B2B) companies may get more out of LinkedIn, while a retail business-to-consumer (B2C) company may find it has a better impact on Facebook or Instagram. By diving into some of the lesser-used or emerging new social platforms, you can help your brand to stand out and attract a new audience.

 

Here are some alternative social media platforms to explore:

 

TikTok

 

TikTok began life as an app dedicated to recording and sharing 15-second video clips (similar to the now defunct Vine app, or the Reels feature in Instagram). The platform now offers both 15 and 60-second video options, and the ability to upload and edit external videos, greatly increasing the possibilities for marketing.

 

The TikTok platform has 689 million users in 2021, with the vast majority in the 18 to 24 age bracket (although people can join the app when they are 12). If you’re aiming your products/services at a teenage and young adult market, TikTok is an important platform to have a presence, and investing in TikTok advertising can be one way to expand your reach.

 

Snapchat

 

Snapchat started out in 2011 with the unique proposition of being a ‘disappearing picture app’, allowing users to share images that then disappeared once viewed. Over time, the app has gained real popularity with the younger generation, and has become more of a messaging and sharing platform for the 18-24 age group.

 

If you’re looking to target a younger demographic, Snapchat is a good platform to experiment with, allowing you to create a brand account, interact with your core audience and run live events, share stories and add ‘moments’. As with many of the bigger platforms, Snapchat offers paid advertising , giving you a new ad channel to explore and test out.

 

Pinterest

 

Pinterest launched in 2010 as a way for users to ‘pin’ images that they liked to a virtual mood board. This simple concept of creating a scrapbook of online images and content has expanded into a full-blown social media and shopping platform, with 478 million users worldwide.

 

Pinterest users often to pin and save items they intend to buy in the future, creating a virtual shopping list or ‘wish list’. You can capitalize on this by creating a presence on the platform and making it easy for potential customers to pin and purchase your goods. Pinterest Ads are a useful way to increase this presence and generate revenues from the platform

 

Clubhouse

 

Clubhouse is described as ‘an audio drop-in app’, and is unusual in that it focuses purely on delivering a social media experience based primarily in the audio realm.

 

At present, Clubhouse is invite-only, so you’ll need a friendly associate to invite you onto the app. But with 10 million+ users, Clubhouse’s audio-based rooms and live podcast-style approach could be a useful tool for a brand that’s looking to run advice sessions, boost its thought leadership and connect with a B2B or B2C audience.

 

Start exploring the benefits of social media

 

Social media channels have become a core part of any digital marketing strategy, so it’s important to explore, experiment and try out a range of different platforms

 

Ultimately, the key is that your brand should have a social media presence wherever your audience tends to congregate. If Snapchat and TikTok are the apps your customers use, this is where you should focus your efforts. And if LinkedIn and ClubHouse is where your top-level business audience hangs out, this is where you need to raise your presence.

 

Selling your business: what are the tax implications?

By Fortuous • 28 Apr, 2023
Selling your business is a big decision. If you’re incorporated as a limited company, you’ll usually be faced with two choices for how to structure this sale. You can choose between: Both routes have their own distinct tax outcomes. Having a good understanding of these implications is extremely important before you make a decision on […] The post Selling your business: what are the tax implications? appeared first on Fortuous.

What is Making Tax Digital for Income Tax Self Assessment?

By Fortuous • 17 Apr, 2023
Making Tax Digital is changing how we submit tax returns. And with Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) coming into force from April 2026, it’s time to start planning how you’ll meet the compliance requirements for MTD for ITSA. We’ve highlighted the four main areas where you need to take […] The post What is Making Tax Digital for Income Tax Self Assessment? appeared first on Fortuous.

Getting your bookkeeping ready for a digital future

By Fortuous • 07 Apr, 2023
Keeping up-to-date records of your business transactions isn’t the most glamorous part of being an entrepreneur, that’s for sure. But, in reality, having accurate and up-to-date bookkeeping is actually one of the core ways to keep your finances (and your business) under control Digital bookkeeping is the future of your finance The digital age has […] The post Getting your bookkeeping ready for a digital future appeared first on Fortuous.

The top tax-effective benefits to offer employees

By Fortuous • 31 Mar, 2023
Offering benefits-in-kind to your staff is a great way to make your business an attractive place to work. And these benefits add even more value if they’re also either tax-effective or tax-free. You can offer certain concessions that make benefits provided to your employees (including directors) either low-tax or no tax. To be clear, we’re […] The post The top tax-effective benefits to offer employees appeared first on Fortuous.

How does the Substantial Shareholding Exemption help your business sale?

By Fortuous • 21 Mar, 2023
When selling your limited company, you want to do so in the most tax-efficient way possible. Making use of the Substantial Shareholding Exemption (SSE) is one way to do this. Let’s dive in and see how the SSE limits the corporation tax you pay on any capital gains. Why should I consider the Substantial Shareholding Exemption when […] The post How does the Substantial Shareholding Exemption help your business sale? appeared first on Fortuous.

Why your accountant is the mentor you didn’t know you needed

By Fortuous • 13 Mar, 2023
A business mentor can provide guidance and support, so you make the right decisions and stay focused on the end goal as a business owner. They can also help you move forward in your career by providing advice and feedback on what steps to take to reach the pinnacle of success. But have you ever […] The post Why your accountant is the mentor you didn’t know you needed appeared first on Fortuous.

5 ways to get in control of your business finances

By Fortuous • 06 Mar, 2023
Having proper control of your business finances is a big advantage. It helps you make well-informed business decisions and keeps your organisation profitable. With so many digital tools for managing your bookkeeping, accounting and management reporting, it’s never been easier to manage, track and forecast your financial position. But what are the main tools you […] The post 5 ways to get in control of your business finances appeared first on Fortuous.

What should be on a VAT invoice?

By Fortuous • 25 Feb, 2023
Whether you’re selling or buying, it’s important to make sure that any VAT invoices you issue or receive comply with the strict VAT regulations. Failing to do so can cause problems both for you and for your customers. If you reclaim VAT using a defective invoice, HM Revenue & Customs (HMRC) can disallow the claim. […] The post What should be on a VAT invoice? appeared first on Fortuous.

New UK corporation tax rates from April 2023

By Fortuous • 14 Feb, 2023
Did you know that the UK corporation tax rates are changed from April 2023? From 1 April 2023, the rate of corporation tax changes from 19% to a variable rate between 19% to 25%, depending on the profits made by your business. This could mean a change to what you will owe in tax for the […] The post New UK corporation tax rates from April 2023 appeared first on Fortuous.

Book a tax planning conversation with us today

By Fortuous • 06 Feb, 2023
The days of deciding on a tax planning at the start of the year and then forgetting about it are gone. As taxpayers and tax advisers, we both have to be nimble, flexible and aware of changes. That’s why regular tax-planning sessions are so important. The need for regular tax-planning conversations As your accountant and […] The post Book a tax planning conversation with us today appeared first on Fortuous.
More Posts
Share by: